What if your website converts less?

Having an online store or any online business; where sales conversion is the main focus? But, it doesn’t convert as what you expect.

What if my website doesn’t convert or converts less? Of course, this is a typical question. If you want to identify the cause for it or recovery measures to make your website convert high, then you are right here.

Why isn’t my website converting?

Neil Patel says that ugly websites convert high. That is, the website designing must be rich in features but simple to access. Aesthetic-rich websites might be good to look and feel. When it comes to sales conversions, then the web design must be strategic and neat.

Have you ever analyzed the reasons why your website visitors are not becoming your customers?

Here are some of the factors to check if your website conversions are low.

• How good and organic your traffic is?
• Is your website has relevant content?
• Does your website have any structural issues?
• How accessible your website is?
• Have you segmented your customers or website visitors?

These are all the primary things to consider. Further, to get deeper, you will have to check the CTA placements, content quality, URL navigations, website layout, etc.

What does high-converting websites do?

Before getting into here are some of the statistics to better understand the deciding factors of conversions.

• Every 1-second delay in loading causes a 7% reduction in sales conversions.
• As much as landing pages you have, higher the conversions will be.
• Any user will take 0 to 8 seconds to get impressed with your headlines and landing pages. If you could make it, then they’ll leave.
• A/B testing will get better results in terms of conversions.

Fine, let’s get into how to improve your website conversions. It’s so simple if you think your website requires to revamp, then do it. Otherwise, optimize the website for more sales conversions.

Keep your business value propositions clear

Usually, visitors look at your home page and decide whether or not to do business with you. Make things very clear that are important. Highlight your USP’s with white space around. You could see most of the e-commerce sites display their hot deals and offers or free shipping kind of promotional tactics on their home page to impress the visitors.

Always test your CTA’s

Whenever you design a new landing page or web page – make sure to analyze its performance with its analytics data. Depending on the output, fix your CTA’s related issues like where you are placing the call-to-action button, the CTA anchor text, CTA color, etc.

Check your headlines

Headlines are the great deciding factor to improve your conversions. It creates the first good impression on your brand or website. Highlight if any current offers, discounts, or free trial, etc available on your products or services to trigger people to take action instantly.

Make it short

Have your sign-up or opt-in or check-out form or anything precise. People don’t like simply feeding all their details. Get only the most required details. Offer giveaways for their actions like purchase, subscribe, share, etc.

So, try these and check the improvement in your conversions. These are only a few. There a lot to do like having an SSL certificate or security seal on your website, chat options, displaying testimonials, etc.