Should you go with SEO tools to outrank competitions?

SEO is a constant race where one leads others often. But, to be a winner – you need to constantly improve your website. That’s not enough. You will have to track, monitor and analyze competitor’s activity to win the race.

What if your rival uprising on the search engines for those keywords you target?

So, you will have to conduct a thorough competitor analysis.

For which, you cannot manually run a site audit or keyword research or anything. Hence SEO tools are available to make your job easier.

SEO competitor analysis is nothing but analyzing all the SEO inputs and performance of your rivals. It can let you know what works for them.

Also, you can understand your target audience’s needs and expectations through which.

There are powerful SEO tools available like Ahrefs, SEO PowerSuite, SEMRush, Serpstat, etc. for competitor analysis.

How you can use SEO tools to beat your competitors?

Stealing is not an offense when comes to SEO competitor analysis.

Analyzing your rival's SEO strategies, you will be improving your SEO for better rankings.

Let’s see in what ways SEO tools can help you in the competitor analysis and outranking them.

#1 Nab it for your keyword research

If you are not sure about your competitors, just search in Google with your target keyword. And, take the list of sites that ranks almost close to you. Those are your competitors.

Using any SEO tool of your choice, just feed one of your competitor’s URL and gets the list of keywords for which your competitors are ranking better or worse than you.

Based on various keyword metrics, filter out the most potential keywords that your competitor is ranking better, but you don’t.

Those are the keywords that you will have to target further to outrank your competition. That can be related or LSI keywords to the primary keyword.

Optimize your content with those keywords for better ranking.

#2 Content Curation

Using competitor analysis, how you can improve your content marketing?

While analyzing your competitor’s page content, you get an idea about more aspects as below –

• Average Content length
• The volume of keywords used
• Media files embedded to improve engagement
• What type of content appeals to your target audiences?
• What kind of content attracts more backlinks?
• Which topic gets more blog comments?
• What is the social media influence of the content?
• And even more…

With this data, you can further improve your content marketing strategy.

#3 Get more backlink opportunities

It’s highly hectic to prospect a resource for quality link building. If your competitors can do all the work and let you nab it for you, then why don’t to prompt for it.

Get the entire list of competitor’s backlinks. Filter the best-quality backlinks from it based on the referring domains, number of OBL links, its social influence, etc.

Also, identify the common backlinks or referring domains that all your rivals have got backlinks, but you don’t. Improve your link profile with new links that are proven as qualified.

So, all these things can be achieved using powerful SEO tools. Make use of it.