Inexpensive tips to improve user experience of a website

Customers are the key to your successful business. And, in this competitive world – having an online platform that has great user experience is easy. Technology and services are common for all. But, your competitors will also have GUI-rich websites. How to single-out yours?

Hence, both small and large brands invest more money and time in graphic designing. The user experience is nothing but, how enjoyable your page is for your visitors. How easy it is to navigate through.

However, WordPress being a popular CMS comes with plenty of responsive premium themes. Almost, entire WordPress premium themes like Genesis come with extensive options to improve your page’s user experience.

Like, the related posts display at the bottom of any blog posts, popular posts displays in the sidebar widgets, etc.

Why user experience is important for sales conversions?

You can even double your sales conversions rendering the right production information at right place and at the right time.

Engineering your content, links, and pages to render adequate details based on the user’s behavior and need can boost your sales conversions to even 200%.

So, let’s explore some valuable tips to improve your user experience of a website.

#1 Mobile-friendly websites

You cannot ignore mobile users if you really want your business to be successful. Since the mobile searches are decently high than desktop searches. Not designing mobile-friendly pages or not optimizing it for mobile devices is a great blunder. 

Mobile friendly is very important aspect of SEO. Catering to users using different screens is most crucial.

#2 Definite colors

Color psychology – you don’t have to be experts in it. Still, you must at least know what color could appeal to your readers?  What color palette can highlight your important content? Which color to use for CTA’s? Make use of the A/B testing features of the page builders while designing every single landing page for promotions. From the analytics, pick the colors of specific landing pages that make more engagement and sales.

#3 CTA’s Placement

It’s just a small button with a single or a few words. Yes, but it matters a lot. Simply putting the CTA buttons randomly won’t help. For instant, in case of promoting a product r service – highlight a layer that states famous people recommendations for the specific product. Very next to it, have a strategic CTA. People will admire and click on it to make purchases.

#4 Offer Giveaways

Offering something for their valuable interest and time to click on your CTA’s is great. Announce that you will offer some free access to the product for ‘so much’ days, in case of buying it here today. This will trigger people to take instant actions that you desire.

#5 Integrate Chatbot

Anything about sales, purchase, or support – an integrated chat can encourage users to interact with you to get clarified on things, instantly. You can easily judge the user’s intentions via live chat. There are free live chat scripts and services available.

Almost, all the tips I have shared here are inexpensive or even cost you nothing to improve your user experience.