How to boost SEO with Schema Markup?

One of the recent updates in the SEO arsenal that is least-used is Schema Markup. The new form of optimization that is most powerful to boost your SEO. It’s all about better understanding the concept and practicing the strategy to improve the search engine results. Today, let’s explore how to use Schema Markup to improve your website SEO. 

Before that, let’s get to know what Schema Markup is. It is a code that you can add to your website so that search engines can display more informative results to your users. If you are already using WP Rich Snippets, then it is easier for you to understand what Schema Markup is all about and how it functions. 

Schema Markup uses a unique semantic code in the microdata format. Fortunately, almost all the WordPress themes now come with built-in Schema Markup by default. So, choosing such a theme is your great job. 

Why Schema Markup is so important for SEO?

Let’s see how adding Schema Markup code can empower your SEO and why its so important these days. 

You might be familiar with HTML tags. Usually, it tells the browser to display the information with respect to the tag. For an instant, <h2>Schema Markup</h2> will display the string ‘Schema Markup’ in heading 2 formats. But, the tag does not tell any other information about what that text means. 

In such cases, search engines find it difficult to understand and display the most relevant results to the user. In the case of using Schema Markup, then it can help search engines with more details to understand it better. 

You don’t need to be a coder or technically strong to tweak the code. It’s all about just adding a schema.org microdata code to your site HTML. 

Though there is no direct impact on your search engine rankings, it has its contribution. How rich snippets highlight your web pages in the search engine results page? You believe it or not, it has greater impact on your click-through rates. 

Likewise, Schema markup helps your website ranking for any sort of content. Here are some of the things, where there is data markup is available for – 

• Articles
• Local businesses
• Reviews
• Recipes
• Events
• Products
• TV Episodes and even more. 

From the recent study, it is understood that only one-third of the websites use Schema markup. That means millions of websites are still missing the chance to influence the search engine rankings page. 

How to use Schema Markup on a website?

Below are the simple steps to use Schema markup on your website that can boost your SEO. 

• Go to Google’s Structured Data Markup Helper.
• Select the type of data for which you need markup
• Paste the target URL to which you need to add schema
• In the specific, select and highlight which elements are to be marked up
• Further, click on ‘Create HTML’
• Then, add this automatically generated HTML file to your website’s source code
• That’s it you are done. 

Before adding the schema mark up code, you can use the Structured Data Testing Tool, you can preview to know how the page will look like. Also, you can make changes to the code if you need it. As much as flexible you are about to tell about your page to the search engines, higher the possibility for better ranking and click through rates.